Lautschrift

Logo design

Description

[Lautschrift], a German/English language literary magazine, was looking for a simple bold logo to represent their magazine.

The name ‘Lautschrift’ is a play on words in German, meaning both ‘phonetics’ and ‘loud writing’. This double meaning inspired the logo I designed.

Features

  • My design justaposes two commonly used symbols, the megaphone and the inkblot.
  • Loud: the megaphone represents bold, proud and public self-expression.
  • Writing: the inkblot represents the creative process and the written word.

Design

Lautschrift logo, black on white design
Lautschrift logo, white on black design
Lautschrift logo, card mock-up