Age Action Day At The Zoo

Description

Age Action is a charity which promotes positive ageing and better policies and services for older people. Dublin Zoo is Ireland’s biggest family attraction, attracting 1 million visitors per year. It is the largest zoo in Ireland.

I was commissioned by Age Action and Dublin Zoo to create the promotional material for a day of events taking place in Dublin Zoo in celebration of Positive Ageing Week. My clients wanted a simple bold design which would appeal to both young and old. During the course of the project, I created a postcard design, poster designs and a t-shirt.

Features

• Designs were created with clarity and legibility in mind. This is especially important when designing for older people, whose eyesight may be poor.